We apply signal processing analysis to the information spreading in scale-free network. To reproduce typical behaviors obtained from the analysis of information spreading in the world wide web we use a modified SIS model where synergy effects and influential nodes are taken into account. This model depends on a single free parameter that characterize the memory-time of the spreading process. We show that by means of fractal analysis it is possible -from aggregated easily accessible data- to gain information on the memory time of the underlying mechanism driving the information spreading process.