We describe a generalization of the voter model on complex networks that encompasses different sources of degree-related heterogeneity and that is amenable to direct analytical solution by applying the standard methods of heterogeneous mean-field theory. Our formalism allows for a compact description of previously proposed heterogeneous voter-like models, and represents a basic framework within which we can rationalize the effects of heterogeneity in voter-like models, as well as implement novel sources of heterogeneity, not previously considered in the literature.