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Abstract:Industrial advertising recommender models are continuously improved through architecture evolution. Upgrades such as RankMixer, TokenMixer-Large, and MixFormer show that better structures remain a key source of quality and business gains. Yet developing such upgrades in production is expert-intensive and difficult to scale. Existing automation is insufficient: AutoML mainly tunes hyper-parameters, while effective gains often require cross-module changes under strict constraints; generic LLM coding agents optimize for runnable code, but runnable code does not imply a valid recommender architecture. Candidates may pass local tests while causing silent failures that degrade performance.
We present NOVA, a level-aware agent harness for verification-aware architecture evolution. NOVA uses an architecture gradient, an SGD-inspired, non-differentiable update signal that aggregates prior modifications, verification diagnostics, metric feedback, and trajectory memory to guide the next modification. A verification cascade checks structure semantics, local executability, offline effectiveness, and online impact; invalid candidates are blocked early, with failure patterns recorded as forbidden directions. L1--L4 task-level control matches automation to task complexity and risk, routing high-risk tasks to Copilot for human oversight. Deployed in an industrial advertising system, NOVA achieves the highest effective pass rate on L2 ScaleUp and L3 Literature-to-Production tasks (54.5% and 60.0%), reduces silent failures compared with coding-agent baselines, and shortens one literature-to-production cycle by over 13x in human-attended time. In online A/B testing, the selected L3 candidate improves GMV on three pCVR objectives by +1.25%, +1.70%, and +2.02%, while reducing pCVR bias by 58.8%, 66.7%, and 37.3%.

Submission history

From: Shaohua Liu [view email]
[v1] Thu, 25 Jun 2026 16:30:39 UTC (1,343 KB)