This paper describes the use of the Levels of Conceptual Interoperability Model (LCIM) as a framework for conceptual modeling and its descriptive and prescriptive uses. LCIM is applied to show its potential and shortcomings in the current simulation interoperability approaches, in particular the High Level Architecture (HLA) and Base Object Models (BOM). It emphasizes the need to apply rigorous engineering methods and principles and replace ad-hoc approaches.