Recent successes in training word embeddings for NLP tasks have encouraged a wave of research on representation learning for source code, which builds on similar NLP methods. The overall objective is then to produce code embeddings that capture the maximum of program semantics. State-of-the-art approaches invariably rely on a syntactic representation (i.e., raw lexical tokens, abstract syntax trees, or intermediate representation tokens) to generate embeddings, which are criticized in the literature as non-robust or non-generalizable. In this work, we investigate a novel embedding approach based on the intuition that source code has visual patterns of semantics. We further use these patterns to address the outstanding challenge of identifying semantic code clones. We propose the WYSIWIM ("What You See Is What It Means") approach where visual representations of source code are fed into powerful pre-trained image classification neural networks from the field of computer vision to benefit from the practical advantages of transfer learning. We evaluate the proposed embedding approach on two variations of the task of semantic code clone identification: code clone detection (a binary classification problem), and code classification (a multi-classification problem). We show with experiments on the BigCloneBench (Java) and Open Judge (C) datasets that although simple, our WYSIWIM approach performs as effectively as state of the art approaches such as ASTNN or TBCNN. We further explore the influence of different steps in our approach, such as the choice of visual representations or the classification algorithm, to eventually discuss the promises and limitations of this research direction.