Generative AI (GenAI) has significantly influenced software engineering. Associated tools have created a shift in software engineering, where specialized agents, based on user-provided prompts, are replacing human developers. In this paper, we propose a framework for GenAI native development that we call \textit{shift-up}, which helps software teams focus on high-value work while being supported by GenAI. Furthermore, we also present a preliminary study testing these ideas with current GenAI tools. Towards the end of the paper, we propose future research goals to study shift-up in more detail.