Modern software systems are guided by hierarchical architectural concepts -- software architectures, reference architectures, and architectural frameworks -- each operating at a distinct level of abstraction. These artifacts promote reuse, scalability, and consistency, but also embed tradeoffs that shape critical quality attributes such as modifiability, performance, and security. Existing evaluation methods, such as the Architecture Tradeoff Analysis Method (ATAM), focus on system-specific architectures and are not designed to address the broader generality and variability of higher-level architectural forms. To close this gap, we introduce the Architecture Tradeoff and Risk Analysis Framework (ATRAF) -- a unified, scenario-driven framework for evaluating tradeoffs and risks across architectural levels. ATRAF encompasses three methods: the Architecture Tradeoff and Risk Analysis Method (ATRAM), extending ATAM with enhanced risk identification for concrete systems; the Reference Architecture Tradeoff and Risk Analysis Method (RATRAM), adapting ATRAM to the evaluation of domain-level reference architectures; and the Architectural Framework Tradeoff and Risk Analysis Method (AFTRAM), supporting the evaluation of architectural frameworks that guide entire system families. All three methods follow an iterative spiral process that enables the identification of sensitivities, tradeoffs, and risks while supporting continuous refinement of architectural artifacts. We demonstrate ATRAF through progressively abstracted examples derived from the Remote Temperature Sensor (RTS) case, originally introduced in the ATAM literature. ATRAF equips architects, reference modelers, and framework designers with a practical, systematic approach for analyzing design alternatives and managing quality attribute tradeoffs early in the lifecycle and across all levels of architectural abstraction.