This paper considers economic intelligence contribution to exploit individual and collective images of change, in ICT design decision-making. Technical devices meeting with real use situations often gives the opportunity to emerge mental images, that a innovation process, through its unprecedented nature, can not anticipate. Although methodologies exists for quality and design project management, the survey we conduct among small ICT publishers, show how they are not very suitable for small firms. This elements taken into account, we try to build a proposition of exploration ? analyze ? sum up process, adapted to this type of actors decisional process.