Surround sound systems commonly distribute loudspeakers along standardized layouts for multichannel audio reproduction. However in less controlled environments, practical layouts vary in loudspeaker quantity, placement, and listening locations / areas. Deviations from standard layouts introduce sound-field errors that degrade acoustic timbre, imaging, and clarity of audio content reproduction. This work introduces both Bayesian loudspeaker normalization and content panning optimization methods for sound-field correction. Conjugate prior distributions over loudspeaker-listener directions update estimated layouts for non-stationary listening locations; digital filters adapt loudspeaker acoustic responses to a common reference target at the estimated listening area without acoustic measurements. Frequency-domain panning coefficients are then optimized via sensitivity / efficiency objectives subject to spatial, electrical, and acoustic domain constraints; normalized and panned loudspeakers form virtual loudspeakers in standardized layouts for accurate multichannel reproduction. Experiments investigate robustness of Bayesian adaptation, and panning optimizations in practical applications.