Whispering is a ubiquitous mode of communication that humans use daily. Despite this, whispered speech has been poorly served by existing speech technology due to a shortage of resources and processing methodology. To remedy this, this paper provides a processing framework that enables access to large and unique data of high-quality whispered speech. We obtain the data from recordings submitted to online platforms as part of the ASMR media-cultural phenomenon. We describe our processing pipeline and a method for improved whispered activity detection (WAD) in the ASMR data. To efficiently obtain labelled, clean whispered speech, we complement the automatic WAD by using Edyson, a bulk audio-annotation tool with human-in-the-loop. We also tackle a problem particular to ASMR: separation of whisper from other acoustic triggers present in the genre. We show that the proposed WAD and the efficient labelling allows to build extensively augmented data and train a classifier that extracts clean whisper segments from ASMR audio. Our large and growing dataset enables whisper-capable, data-driven speech technology and linguistic analysis. It also opens opportunities in e.g. HCI as a resource that may elicit emotional, psychological and neuro-physiological responses in the listener.