This paper reports a new hierarchical architecture for modeling autonomous multi-robot systems (MRSs): a nonlinear dynamical opinion process is used to model high-level group choice, and multi-objective behavior optimization is used to model individual decisions. Using previously reported theoretical results, we show it is possible to design the behavior of the MRS by the selection of a relatively small set of parameters. The resulting behavior - both collective actions and individual actions - can be understood intuitively. The approach is entirely decentralized and the communication cost scales by the number of group options, not agents. We demonstrated the effectiveness of this approach using a hypothetical `explore-exploit-migrate' scenario in a two hour field demonstration with eight unmanned surface vessels (USVs). The results from our preliminary field experiment show the collective behavior is robust even with time-varying network topology and agent dropouts.