The advancement of foundation models fosters new initiatives for policy learning in achieving safe and efficient autonomous driving. However, a critical bottleneck lies in the manual engineering of reward functions and training curricula for complex and dynamic driving tasks, which is a labor-intensive and time-consuming process. To address this problem, we propose OGR (Orchestrate, Generate, Reflect), a novel automated driving policy learning framework that leverages vision-language model (VLM)-based multi-agent collaboration. Our framework capitalizes on advanced reasoning and multimodal understanding capabilities of VLMs to construct a hierarchical agent system. Specifically, a centralized orchestrator plans high-level training objectives, while a generation module employs a two-step analyze-then-generate process for efficient generation of reward-curriculum pairs. A reflection module then facilitates iterative optimization based on the online evaluation. Furthermore, a dedicated memory module endows the VLM agents with the capabilities of long-term memory. To enhance robustness and diversity of the generation process, we introduce a parallel generation scheme and a human-in-the-loop technique for augmentation of the reward observation space. Through efficient multi-agent cooperation and leveraging rich multimodal information, OGR enables the online evolution of reinforcement learning policies to acquire interaction-aware driving skills. Extensive experiments in the CARLA simulator demonstrate the superior performance, robust generalizability across distinct urban scenarios, and strong compatibility with various RL algorithms. Further real-world experiments highlight the practical viability and effectiveness of our framework. The source code will be available upon acceptance of the paper.