We introduce LUMOS, a language-conditioned multi-task imitation learning framework for robotics. LUMOS learns skills by practicing them over many long-horizon rollouts in the latent space of a learned world model and transfers these skills zero-shot to a real robot. By learning on-policy in the latent space of the learned world model, our algorithm mitigates policy-induced distribution shift which most offline imitation learning methods suffer from. LUMOS learns from unstructured play data with fewer than 1% hindsight language annotations but is steerable with language commands at test time. We achieve this coherent long-horizon performance by combining latent planning with both image- and language-based hindsight goal relabeling during training, and by optimizing an intrinsic reward defined in the latent space of the world model over multiple time steps, effectively reducing covariate shift. In experiments on the difficult long-horizon CALVIN benchmark, LUMOS outperforms prior learning-based methods with comparable approaches on chained multi-task evaluations. To the best of our knowledge, we are the first to learn a language-conditioned continuous visuomotor control for a real-world robot within an offline world model. Videos, dataset and code are available at http://lumos.cs.uni-freiburg.de.