A key challenge in human-robot interaction research lies in developing robotic systems that can effectively perceive and interpret social cues, facilitating natural and adaptive interactions. In this work, we present a novel framework for enhancing the attention of the iCub humanoid robot by integrating advanced perceptual abilities to recognise social cues, understand surroundings through generative models, such as ChatGPT, and respond with contextually appropriate social behaviour. Specifically, we propose an interaction task implementing a narrative protocol (storytelling task) in which the human and the robot create a short imaginary story together, exchanging in turn cubes with creative images placed on them. To validate the protocol and the framework, experiments were performed to quantify the degree of usability and the quality of experience perceived by participants interacting with the system. Such a system can be beneficial in promoting effective human robot collaborations, especially in assistance, education and rehabilitation scenarios where the social awareness and the robot responsiveness play a pivotal role.