Imitation learning has proven to be highly effective in teaching robots dexterous manipulation skills. However, it typically relies on large amounts of human demonstration data, which limits its scalability and applicability in dynamic, real-world environments. One key challenge in this context is object generalization, where a robot trained to perform a task with one object, such as "hand over the apple," struggles to transfer its skills to a semantically similar but visually different object, such as "hand over the peach." This gap in generalization to new objects beyond those in the same category has yet to be adequately addressed in previous work on end-to-end visuomotor policy learning. In this paper, we present a simple yet effective approach for achieving object generalization through Vision-Language-Action (VLA) models, referred to as \textbf{ObjectVLA}. Our model enables robots to generalize learned skills to novel objects without requiring explicit human demonstrations for each new target object. By leveraging vision-language pair data, our method provides a lightweight and scalable way to inject knowledge about the target object, establishing an implicit link between the object and the desired action. We evaluate ObjectVLA on a real robotic platform, demonstrating its ability to generalize across 100 novel objects with a 64\% success rate in selecting objects not seen during training. Furthermore, we propose a more accessible method for enhancing object generalization in VLA models, using a smartphone to capture a few images and fine-tune the pre-trained model. These results highlight the effectiveness of our approach in enabling object-level generalization and reducing the need for extensive human demonstrations, paving the way for more flexible and scalable robotic learning systems.