We develop optimal control strategies for autonomous vehicles (AVs) that are required to meet complex specifications imposed as rules of the road (ROTR) and locally specific cultural expectations of reasonable driving behavior. We formulate these specifications as rules, and specify their priorities by constructing a priority structure, called \underline{T}otal \underline{OR}der over e\underline{Q}uivalence classes (TORQ). We propose a recursive framework, in which the satisfaction of the rules in the priority structure are iteratively relaxed in reverse order of priority. Central to this framework is an optimal control problem, where convergence to desired states is achieved using Control Lyapunov Functions (CLFs) and clearance with other road users is enforced through Control Barrier Functions (CBFs). We present offline and online approaches to this problem. In the latter, the AV has limited sensing range that affects the activation of the rules, and the control is generated using a receding horizon (Model Predictive Control, MPC) approach. We also show how the offline method can be used for after-the-fact (offline) pass/fail evaluation of trajectories - a given trajectory is rejected if we can find a controller producing a trajectory that leads to less violation of the rule priority structure. We present case studies with multiple driving scenarios to demonstrate the effectiveness of the algorithms, and to compare the offline and online versions of our proposed framework.