Many robotics domains use some form of nonconvex model predictive control (MPC) for planning, which sets a reduced time horizon, performs trajectory optimization, and replans at every step. The actual task typically requires a much longer horizon than is computationally tractable, and is specified via a cost function that cumulates over that full horizon. For instance, an autonomous car may have a cost function that makes a desired trade-off between efficiency, safety, and obeying traffic laws. In this work, we challenge the common assumption that the cost we optimize using MPC should be the same as the ground truth cost for the task (plus a terminal cost). MPC solvers can suffer from short planning horizons, local optima, incorrect dynamics models, and, importantly, fail to account for future replanning ability. Thus, we propose that in many tasks it could be beneficial to purposefully choose a different cost function for MPC to optimize: one that results in the MPC rollout having low ground truth cost, rather than the MPC planned trajectory. We formalize this as an optimal cost design problem, and propose a zeroth-order optimization-based approach that enables us to design optimal costs for an MPC planning robot in continuous MDPs. We test our approach in an autonomous driving domain where we find costs different from the ground truth that implicitly compensate for replanning, short horizon, incorrect dynamics models, and local minima issues. As an example, the learned cost incentivizes MPC to delay its decision until later, implicitly accounting for the fact that it will get more information in the future and be able to make a better decision. Code and videos available at https://sites.google.com/berkeley.edu/ocd-mpc/.