The rapid advancements in quantum computing (QC) and machine learning (ML) have sparked significant interest, driving extensive exploration of quantum machine learning (QML) algorithms to address a wide range of complex challenges. The development of high-performance QML models requires expert-level expertise, presenting a key challenge to the widespread adoption of QML. Critical obstacles include the design of effective data encoding strategies and parameterized quantum circuits, both of which are vital for the performance of QML models. Furthermore, the measurement process is often neglected-most existing QML models employ predefined measurement schemes that may not align with the specific requirements of the targeted problem. We propose an innovative framework that renders the observable of a quantum system-specifically, the Hermitian matrix-trainable. This approach employs an end-to-end differentiable learning framework, enabling simultaneous optimization of the neural network used to program the parameterized observables and the standard quantum circuit parameters. Notably, the quantum observable parameters are dynamically programmed by the neural network, allowing the observables to adapt in real time based on the input data stream. Through numerical simulations, we demonstrate that the proposed method effectively programs observables dynamically within variational quantum circuits, achieving superior results compared to existing approaches. Notably, it delivers enhanced performance metrics, such as higher classification accuracy, thereby significantly improving the overall effectiveness of QML models.