We introduce the novel task of detecting sustainability initiatives in company reports. Given a full report, the aim is to automatically identify mentions of practical activities that a company has performed in order to tackle specific societal issues. New methods for identifying continuous sentence spans need to be developed for capturing the multi-sentence structure of individual sustainability initiatives. We release a new dataset of company reports in which the text has been manually annotated with sustainability initiatives. We also evaluate different models for initiative detection, introducing a novel aggregation and evaluation methodology. Our proposed architecture uses sequences of consecutive sentences to account for contextual information when making classification decisions at the individual sentence level.