The storage and computation requirements of Convolutional Neural Networks (CNNs) can be prohibitive for exploiting these models over low-power or embedded devices. This paper reduces the computational complexity of the CNNs by minimizing an objective function, including the recognition loss that is augmented with a sparsity-promoting penalty term. The sparsity structure of the network is identified using the Alternating Direction Method of Multipliers (ADMM), which is widely used in large optimization problems. This method alternates between promoting the sparsity of the network and optimizing the recognition performance, which allows us to exploit the two-part structure of the corresponding objective functions. In particular, we take advantage of the separability of the sparsity-inducing penalty functions to decompose the minimization problem into sub-problems that can be solved sequentially. Applying our method to a variety of state-of-the-art CNN models, our proposed method is able to simplify the original model, generating models with less computation and fewer parameters, while maintaining and often improving generalization performance. Accomplishments on a variety of models strongly verify that our proposed ADMM-based method can be a very useful tool for simplifying and improving deep CNNs.