We propose and design recommendation systems that incentivize efficient exploration. Agents arrive sequentially, choose actions and receive rewards, drawn from fixed but unknown action-specific distributions. The recommendation system presents each agent with actions and rewards from a subsequence of past agents, chosen ex ante. Thus, the agents engage in sequential social learning, moderated by these subsequences. We asymptotically attain optimal regret rate for exploration, using a flexible frequentist behavioral model and mitigating rationality and commitment assumptions inherent in prior work. We suggest three components of effective recommendation systems: independent focus groups, group aggregators, and interlaced information structures.