The remarkable positive impact of Deep Neural Networks on many Artificial Intelligence (AI) tasks has led to the development of various high performance algorithms as well as specialized processors and accelerators. In this paper we address this scenario by demonstrating that the principles underlying the modern realization of the general matrix multiplication (GEMM) in conventional processor architectures, are also valid to achieve high performance for the type of operations that arise in deep learning (DL) on an exotic accelerator such as the AI Engine (AIE) tile embedded in Xilinx Versal platforms. In particular, our experimental results with a prototype implementation of the GEMM kernel, on a Xilinx Versal VCK190, delivers performance close to 86.7% of the theoretical peak that can be expected on an AIE tile, for 16-bit integer operands.