It is well understood that client-master communication can be a primary bottleneck in Federated Learning. In this work, we address this issue with a novel client subsampling scheme, where we restrict the number of clients allowed to communicate their updates back to the master node. In each communication round, all participating clients compute their updates, but only the ones with "important" updates communicate back to the master. We show that importance can be measured using only the norm of the update and give a formula for optimal client participation. This formula minimizes the distance between the full update, where all clients participate, and our limited update, where the number of participating clients is restricted. In addition, we provide a simple algorithm that approximates the optimal formula for client participation, which only requires secure aggregation and thus does not compromise client privacy. We show both theoretically and empirically that for Distributed SGD (DSGD) and Federated Averaging (FedAvg), the performance of our approach can be close to full participation and superior to the baseline where participating clients are sampled uniformly. Moreover, our approach is orthogonal to and compatible with existing methods for reducing communication overhead, such as local methods and communication compression methods.