Cloud computing is an Internet-based computing, where shared resources, software and information, are provided to computers and devices on-demand. It provides people the way to share distributed resources and services that belong to different organization. Since cloud computing uses distributed resources in open environment, thus it is important to provide the security and trust to share the data for developing cloud computing applications. In this paper we assess how can cloud providers earn their customers' trust and provide the security, privacy and reliability, when a third party is processing sensitive data in a remote machine located in various countries? A concept of utility cloud has been represented to provide the various services to the users. Emerging technologies can help address the challenges of Security, Privacy and Trust in cloud computing.