Sparse matrix-vector multiplication (SpMV) is crucial in computational science, engineering, and machine learning. Despite substantial efforts to improve SpMV performance on GPUs through various techniques, issues related to data locality, hardware utilization, and load balancing persist, leaving room for further optimization. This paper presents CB-SpMV, a cache-friendly SpMV optimization algorithm, using a novel data convergent and adaptable 2D blocking structure. The matrix in CB-SpMV is divided into independent sub-blocks, with virtual pointers aggregating different types of intra-block data for better cache-level data locality. To enhance hardware utilization, a block-aware column aggregation strategy and the selection of sub-block formats are proposed to accelerate computation and adapt to varying sparse matrices. Finally, an inter-block load-balancing algorithm is designed to ensure efficient workload distribution across thread blocks. Experimental evaluations on 2,843 matrices from the SuiteSparse Collection show that CB-SpMV significantly improves cache hit rates and achieves average speedups of up to 3.95x over state-of-the-art methods like cuSPARSE-BSR, TileSpMV, and DASP on NVIDIA A100 and RTX 4090 GPUs. The implementation is available at: \url{https://github.com/xing-cong/CB-Sparse}.