When query evaluation produces too many tuples, a new approach in query answering is to retrieve a diverse subset of them. The standard approach for measuring the diversity of a set of tuples is to use a distance function between tuples, which measures the dissimilarity between them, to then aggregate the pairwise distances of the set into a score (e.g., by using sum or min aggregation). However, as we will point out in this work, the resulting diversity measures may display some unintuitive behavior. Moreover, even in very simple settings, finding a maximally diverse subset of the answers of fixed size is, in general, intractable and little is known about approximations apart from some hand-picked distance-aggregator pairs. In this work, we introduce a novel approach for computing the diversity of tuples based on volume instead of distance. We present a framework for defining volume-based diversity functions and provide several examples of these measures applied to relational data. Although query answering of conjunctive queries (CQ) under this setting is intractable in general, we show that one can always compute a (1-1/e)-approximation for any volume-based diversity function. Furthermore, in terms of combined complexity, we connect the evaluation of CQs under volume-based diversity functions with the ranked enumeration of solutions, finding general conditions under which a (1-1/e)-approximation can be computed in polynomial time.