The ATLAS detector at CERN has completed its first full year of recording collisions at 7 TeV, resulting in billions of events and petabytes of data. At these scales, physicists must have the capability to read only the data of interest to their analyses, with the importance of efficient selective access increasing as data taking continues. ATLAS has developed a sophisticated event-level metadata infrastructure and supporting I/O framework allowing event selections by explicit specification, by back navigation, and by selection queries to a TAG database via an integrated web interface. These systems and their performance have been reported on elsewhere. The ultimate success of such a system, however, depends significantly upon the efficiency of selective event retrieval. Supporting such retrieval can be challenging, as ATLAS stores its event data in column-wise orientation using ROOT trees for a number of reasons, including compression considerations, histogramming use cases, and more. For 2011 data, ATLAS will utilize new capabilities in ROOT to tune the persistent storage layout of event data, and to significantly speed up selective event reading. The new persistent layout strategy and its implications for I/O performance are described in this paper.