Blockchain-based steganography enables data hiding via encoding the covert data into a specific blockchain transaction field. However, previous works focus on the specific field-embedding methods while lacking a consideration on required field-generation embedding. In this paper, we propose a generic blockchain-based steganography framework (GBSF). The sender generates the required fields such as amount and fees, where the additional covert data is embedded to enhance the channel capacity. Based on GBSF, we design a reversible generative adversarial network (R-GAN) that utilizes the generative adversarial network with a reversible generator to generate the required fields and encode additional covert data into the input noise of the reversible generator. We then explore the performance flaw of R-GAN. To further improve the performance, we propose R-GAN with Counter-intuitive data preprocessing and Custom activation functions, namely CCR-GAN. The counter-intuitive data preprocessing (CIDP) mechanism is used to reduce decoding errors in covert data, while it incurs gradient explosion for model convergence. The custom activation function named ClipSigmoid is devised to overcome the problem. Theoretical justification for CIDP and ClipSigmoid is also provided. We also develop a mechanism named T2C, which balances capacity and concealment. We conduct experiments using the transaction amount of the Bitcoin mainnet as the required field to verify the feasibility. We then apply the proposed schemes to other transaction fields and blockchains to demonstrate the scalability. Finally, we evaluate capacity and concealment for various blockchains and transaction fields and explore the trade-off between capacity and concealment. The results demonstrate that R-GAN and CCR-GAN are able to enhance the channel capacity effectively and outperform state-of-the-art works.