We introduce a new type of cryptographic primitive that we call hiding fingerprinting. A (quantum) fingerprinting scheme translates a binary string of length $n$ to $d$ (qu)bits, typically $d\ll n$, such that given any string $y$ and a fingerprint of $x$, one can decide with high accuracy whether $x=y$. Classical fingerprinting schemes cannot hide information very well: a classical fingerprint of $x$ that guarantees error at most $ε$ necessarily reveals $Ω(\log(1/ epsilon))$ bits about $x$. We call a scheme hiding if it reveals $o(\log(1/ε))$ bits; accordingly, no classical scheme is hiding. For any constant $c$, we construct two kinds of hiding fingerprinting schemes, both mapping $n$-bit strings to $O(\log n)$ qubits and guaranteeing one-sided error probability at most $1/n^c$. The first kind uses pure states and leaks at most O(1) bits, and the second kind uses mixed states and leaks at most $1/n^c$ bits, where the "leakage" is bounded via accessible information. The schemes are computationally efficient. Our mixed-state scheme is optimal, as shown via a generic strategy that extracts $1/\poly(n)$ bits from any fingerprint over $O(\log n)$ qubits.