The proliferation of pre-trained models (PTMs) and datasets has led to the emergence of centralized model hubs like Hugging Face, which facilitate collaborative development and reuse. However, recent security reports have uncovered vulnerabilities and instances of malicious attacks within these platforms, highlighting growing security concerns. This paper presents the first systematic study of malicious code poisoning attacks on pre-trained model hubs, focusing on the Hugging Face platform. We conduct a comprehensive threat analysis, develop a taxonomy of model formats, and perform root cause analysis of vulnerable formats. While existing tools like Fickling and ModelScan offer some protection, they face limitations in semantic-level analysis and comprehensive threat detection. To address these challenges, we propose MalHug, an end-to-end pipeline tailored for Hugging Face that combines dataset loading script extraction, model deserialization, in-depth taint analysis, and heuristic pattern matching to detect and classify malicious code poisoning attacks in datasets and models. In collaboration with Ant Group, a leading financial technology company, we have implemented and deployed MalHug on a mirrored Hugging Face instance within their infrastructure, where it has been operational for over three months. During this period, MalHug has monitored more than 705K models and 176K datasets, uncovering 91 malicious models and 9 malicious dataset loading scripts. These findings reveal a range of security threats, including reverse shell, browser credential theft, and system reconnaissance. This work not only bridges a critical gap in understanding the security of the PTM supply chain but also provides a practical, industry-tested solution for enhancing the security of pre-trained model hubs.