Cloud computing has dramatically changed service deployment patterns. In this work, we analyze how attackers identify and target cloud services in contrast to traditional enterprise networks and network telescopes. Using a diverse set of cloud honeypots in 5~providers and 23~countries as well as 2~educational networks and 1~network telescope, we analyze how IP address assignment, geography, network, and service-port selection, influence what services are targeted in the cloud. We find that scanners that target cloud compute are selective: they avoid scanning networks without legitimate services and they discriminate between geographic regions. Further, attackers mine Internet-service search engines to find exploitable services and, in some cases, they avoid targeting IANA-assigned protocols, causing researchers to misclassify at least 15\% of traffic on select ports. Based on our results, we derive recommendations for researchers and operators.