In a world where deepfakes and cloned voices are emerging as sophisticated attack vectors, organizations require a new security mindset: Sensorial Zero Trust [9]. This article presents a scientific analysis of the need to systematically doubt information perceived through the senses, establishing rigorous verification protocols to mitigate the risks of fraud based on generative artificial intelligence. Key concepts, such as Out-of-Band verification, Vision-Language Models (VLMs) as forensic collaborators, cryptographic provenance, and human training, are integrated into a framework that extends Zero Trust principles to human sensory information. The approach is grounded in empirical findings and academic research, emphasizing that in an era of AI-generated realities, even our eyes and ears can no longer be implicitly trusted without verification. Leaders are called to foster a culture of methodological skepticism to protect organizational integrity in this new threat landscape.