Large language models (LLMs) have shown remarkable performance across a range of NLP tasks. However, their strong instruction-following capabilities and inability to distinguish instructions from data content make them vulnerable to indirect prompt injection attacks. In such attacks, instructions with malicious purposes are injected into external data sources, such as web documents. When LLMs retrieve this injected data through tools, such as a search engine and execute the injected instructions, they provide misled responses. Recent attack methods have demonstrated potential, but their abrupt instruction injection often undermines their effectiveness. Motivated by the limitations of existing attack methods, we propose TopicAttack, which prompts the LLM to generate a fabricated conversational transition prompt that gradually shifts the topic toward the injected instruction, making the injection smoother and enhancing the plausibility and success of the attack. Through comprehensive experiments, TopicAttack achieves state-of-the-art performance, with an attack success rate (ASR) over 90\% in most cases, even when various defense methods are applied. We further analyze its effectiveness by examining attention scores. We find that a higher injected-to-original attention ratio leads to a greater success probability, and our method achieves a much higher ratio than the baseline methods.