This paper aims to provide differentiated security protection for infotainment data communication in Internet-of-Vehicle (IoV) networks. The IoV is a network of vehicles that uses various sensors, software, built-in hardware, and communication technologies to enable information exchange between pedestrians, cars, and urban infrastructure. Negligence on the security of infotainment data communication in IoV networks can unintentionally open an easy access point for social engineering attacks. The attacker can spread false information about traffic conditions, mislead drivers in their directions, and interfere with traffic management. Such attacks can also cause distractions to the driver, which has a potential implication for the safety of driving. The existing literature on IoV communication and network security focuses mainly on generic solutions. In a heterogeneous communication network where different types of communication coexist, we can improve the efficiency of security solutions by considering the different security and efficiency requirements of data communications. Hence, we propose a differentiated security mechanism for protecting infotainment data communication in IoV networks. In particular, we first classify data communication in the IoV network, examine the security focus of each data communication, and then develop a differentiated security architecture to provide security protection on a file-to-file basis. Our architecture leverages Named Data Networking (NDN) so that infotainment files can be efficiently circulated throughout the network where any node can own a copy of the file, thus improving the hit ratio for user file requests. In addition, we propose a time-sensitive Key-Policy Attribute-Based Encryption (KP-ABE) scheme for sharing subscription-based infotainment data...