Six years at the top of Product Analytics. That’s 24 consecutive quarters at #1 in G2’s rankings for Amplitude, landing above Mixpanel, Pendo, PostHog, and Contentsquare, in a field that has only gotten more competitive. The category covers the tools product, data, and growth teams use to understand user behavior, engagement, and retention. Holding the top spot in it isn't a formality.
In G2's Digital Analytics category, which measures how teams track traffic, acquisition, and behavior across the broader web, Amplitude ranks #3 overall for the fourth consecutive quarter. Another interesting signal this quarter is regional. Across APAC, India, and ANZ, Amplitude climbed significantly: in some markets, six or seven positions in a single quarter. The customers behind that momentum tell us why.
Holding #3 in Digital Analytics means competing against some of the most widely deployed software. What stands out beyond the overall number is how consistent Amplitude's position is at the enterprise and regional level. In France, #1. In Enterprise Digital Analytics across Europe, EMEA, and APAC, #2. These aren't markets where teams are experimenting. They're choosing Amplitude for high-stakes analytics work.
But the most important data this quarter isn't where Amplitude is holding. It's where it's climbing.
Five regional Digital Analytics reports moved meaningfully for Amplitude this quarter:
These markets share a common characteristic: they're building and scaling digital products fast, and they need analytics that can keep pace. Teams in APAC and India aren't looking for a traffic dashboard. They're asking harder questions about why users behave the way they do, where they drop off, and what to do about it.
That's where Amplitude's depth in funnel analysis, cohort analysis, retention tracking, and behavioral segmentation earns its keep.
G2 rankings come from real reviews.
Many of the reviewers in India, APAC, and ANZ aren't trying product analytics for the first time. They're moving away from tools built for a different era of the web, platforms designed when page views were the whole story.
An analyst in India, "I use Amplitude primarily to understand how customers actually move through our site and app, not just where traffic comes from." A campaign manager in India put the practical implication simply: "It's a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL."
In ANZ, where Amplitude jumped six spots to #3 in Digital Analytics, the data reflects a similar pattern: teams outgrowing platforms that weren't designed for how digital products are built and measured today. A software engineer in Thailand described why the switch makes sense operationally: "Its event-based system makes it easy to search through the data and generate reports. I can access specific user profiles, see the exact actions they performed, and track sales funnels."
In markets where Amplitude's newest AI features are starting to show up in reviews, users are describing a different kind of productivity. A product lead in Vietnam: "The new AI agents monitor my dashboard, saving me a lot of time and providing great insights that can be sent to Slack." A software engineer in India: "The biggest benefit is clarity. I can quickly see what's working and what's not without relying too much on developers or raw data."
Teams that need to move fast, can't wait on engineering, and need answers that go deeper than traffic counts are choosing Amplitude.
Regional gains are one signal, but there’s another worth noting.
APAC teams have been among the first to adopt Amplitude's newest AI features. Early signals from users in these markets point to AI-assisted analysis as a meaningful part of what's drawing them in. The Vietnam reviewer above isn't an outlier. Review cycles lag adoption cycles, so it's too soon for AI usage to fully show up in G2 rankings, but the pattern is consistent with what we've seen before: growth markets move early and global rankings follow.
A G2 ranking is a photograph of the past. The useful question isn't who's on top, it's who's climbing, and where.
Fast-growing markets move early. They adopt new tools before the rest of the world catches on, and the global rankings follow. That's the pattern, and right now, APAC, India, and ANZ are telling you something.
The global leaderboard will catch up.
Want to see what this looks like in practice? ACKO, a digital-first insurance company in India, used Amplitude to drive 13% more conversions, cut inbound call volume by 50%, and build a GenAI-powered customer experience that people actually prefer. Read the ACKO story →
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