AI is changing pro sports, from “robot umps” in MLB to ultra-intelligent race strategy in Formula One, and next-gen stats in the NBA, NHL, and PGA Tour. In this episode, Melody Brue and Robert Kramer break down how leagues and tech giants are teaming up to reinvent officiating, analytics, and the fan experience.
MLB: AI balls and strikes
We look at MLB’s new ABS (Automated Ball-Strike) challenge system, how it works, why players and managers are split, and what it means for umpires and game pace.
Formula One: Oracle-powered race intelligence
See how Oracle’s cloud and AI tools help Red Bull Racing crunch massive data sets in real time to optimize tire strategy, fuel, and race decisions while boosting fan engagement with deeper insights.
NHL: 10.5K cameras and player tracking
Learn how league-wide high-res camera networks and puck and player tracking are transforming replay, player safety, and broadcast angles, making viewers feel closer to the ice than ever.
NBA + AWS: Next-level data and viewing
Discover how the NBA is using cloud and AI to power real-time stats, smarter replays, personalized content, and interactive viewing experiences that go way beyond the box score.
PGA Tour + AWS: Golf’s AI revolution
We explore how AI-driven analytics, predictive insights, and enhanced broadcast storytelling are reshaping how fans watch and understand golf in real time.
If you’re into sports, AI, or the future of live entertainment, this is for you.
Watch the full episode below:
Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show, its contents should not be taken as investment advice.
Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders.
VP & Principal Analyst at Moor Insights & Strategy | + posts
Robert Kramer is vice president and principal analyst covering enterprise data, including data management, databases, data lakes, data observability, data analytics, and data protection. Robert has over 30 years of proven experience with startups, IT companies, global marketing, detailed strategies, business modeling, and planning, working with enterprise companies, GTM assets, management, and execution.
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