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Key topics include:
Outline:
⚾️ Adobe x MLB Sponsorship & Digital Experiences
🕶️ XR At Bats: WIN Reality & Traject Arc
How immersive XR training and advanced tracking change the way hitters prepare and develop
🧬 Bat & Biomechanics Tracking
Markerless motion capture, bat tracking, and the biomechanics data shaping swing design and performance
⚖️ Leveling the Playing Field
MLB’s move to regulate and standardize data and in-game tech in the minors to create more parity across organizations
🔐 Data Security
Protecting sensitive player, team, and fan data as tech and analytics scale across the league
🏟️ Stadium Tech & Seamless Entry
Watch the full episode to understand where sports technology, data, and fan experience are intersecting in baseball right now:
Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show, its contents should not be taken as investment advice.
Mel Brue is vice president and principal analyst covering modern work and financial services. Mel has more than 25 years of real tech industry experience in marketing, business development, and communications across various disciplines, both in-house and at agencies, with companies ranging from start-ups to global brands. She has built a unique specialty working in technology and highly regulated spaces, such as mobile payments and finance, gaming, automotive, wine and spirits, and mobile content, ensuring initiatives address the needs of customers, employees, lobbyists and legislators, as well as shareholders.
VP & Principal Analyst at Moor Insights & Strategy | + posts
Robert Kramer is vice president and principal analyst covering enterprise data, including data management, databases, data lakes, data observability, data analytics, and data protection. Robert has over 30 years of proven experience with startups, IT companies, global marketing, detailed strategies, business modeling, and planning, working with enterprise companies, GTM assets, management, and execution.
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