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Full Stack Radio

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123: Ian Landsman - Marketing and Positioning a New Tailw...
Adam Wathan · 2019-09-12 · via Full Stack Radio

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Show Notes

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"

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What is Full Stack Radio?

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.