Unfortunately, due to the Digital Markets Act (DMA), Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27. Over the past several months, EU regulators did not accept any of Apple’s proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants.
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EU users will be able to access Siri AI on macOS 27 and visionOS 27. Developers located in the EU will not be able to test or use the new Siri AI features for their apps on iOS 27, iPadOS 27, and watchOS 27.
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According to EU regulators, the DMA requires Apple to give any AI system nearly unlimited access to a user’s device, as well as the ability to act on that access autonomously without a user’s ongoing visibility and control.
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Apple designed a solution called Trusted System Agent — an intermediary that would allow virtual assistants to safely access the same features and capabilities as Siri AI for devices in the EU. Apple also shared a plan to launch Siri AI in the EU while gradually rolling out this new solution over an 18-month period. The European Commission said no. In fact, the European Commission did not agree to any of Apple’s proposals.
This phrasing is not very clear, perhaps intentionally so. Apple is trying to give the impression that it did all this extra work to meet the DMA’s requirements, and yet the EC rejected its proposals, so it’s their fault Siri AI isn’t shipping in the EU. But it looks like the crux is that the Trusted System Agent is currently vaporware. What the EC rejected is that Apple wanted to be able to ship Siri AI now on the promise of future openness. The TSA would actually be built during this 18-month window of exclusivity. It’s not surprising that the EU would reject that proposal. The App Store doesn’t approve apps that flout the guidelines but promise to comply later. It doesn’t even entertain proposals of the form, “If I built this would it be approved?”
European Commission (via Steve Troughton-Smith, Update: John Gruber, Mastodon):
So first, the decision not to roll out Siri AI in the EU is Apple’s and Apple’s only.
Because absolutely nothing in the DMA prohibits Apple from introducing new products in the EU.
What Apple is however not allowed to do, just like any other gatekeeper, is to close the market.
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Apple simply made a request to the European Commission to be exempted from their interoperability obligations under the DA.
And this for at least 18 months on top of it. Guess what? That’s not an option.
Apple said it detailed its plans for Siri AI to EU regulators six months ago, along with a technical proposal to allow secure third-party access to that data.
“In essence, a commission that’s asking us to conduct a very risky experiment on many, many, many tens of millions of users,” Greg Joswiak, Apple’s marketing chief, told reporters, “and we only want to ship these capabilities when we can do so safely.”
The EU said not to ship it without the TSA, yet Joswiak spins this as the EU asking Apple to be reckless? And if Apple wanted to ship them safely, why did it stop working on them?
Apple spoke of having spent hundreds of thousands of engineering hours on changes to comply with the EU. In the new report, though, Apple now says that it no longer knows what to work on.
So currently none of its engineers are working on adapting Siri AI to meet the EU’s demands.
It seems like Apple isn’t taking this very seriously. They’re more interested in trying to score PR points by blaming the delay on the EC rather than on building something compliant. So I guess the EC was prescient not to grant an exemption based on the promise that they’d follow through with the TSA.
However, do I think Apple should be made to open up that level of system access?
Honestly yes. They are worried about protecting my data. But it’s MINE. Me, the user.
Stick a big privacy prompt, maybe a system settings screen and reboot, but I want access to my data!
We can look to BrowserEngineKit to see how well it works out to introduce a trusted intermediate layer that Apple doesn’t itself rely on. And this seems like a much harder problem.
Yeah, that privacy layer is a stupid [non] starter. “Find the place my friend said we should go swimming and give me directions”
The only way that query can work with an intermediary layer is if the AI asks that layer to do the searching for them and only gets the response back.
Except that basically kills the advantage of LLM agents & instead delegate all the ‘smart’ parts to some dumb on device model Apple makes.
Previously:
Update (2026-06-11): Amy Worrall:
I keep seeing people (usually Americans) confused by where the EU is coming from with Apple and the DMA, eg “how can they care about privacy but also demand AI companies can access your data?”
My read is, the EU’s starting point is that a gatekeeper cannot treat itself as inherently more trustworthy than any other company. So if anyone’s AI can access your data, including Apple’s, it’s not up to the gatekeeper to say “we trust ourselves but don’t trust other companies” and force that on users.
The users should get to choose who they trust. And I think Apple is trying to draw a different line than it says. It worries that AI could be hijacked to steal your passwords and photos. But you can already install apps that manage and access that data. You can also install apps that access your calendar and mail data, and these apps can incorporate AI. Such apps actually get more access than what the EC wants because they must communicate with your servers directly. I would rather let an AI search my downloaded e-mails than read/write to my IMAP server, but Apple is blocking that option. The actual line it’s drawing isn’t that AI can’t access your data but that (aside from iMessage) it can only access it via additional engineering work and additional hoops for users to enter credentials. It seems like what Apple really wants is to make it hard for anyone to compete with Siri.
Update (2026-06-12): Cory Birdsong:
I’m skeptical that Siri AI is even capable of being meaningfully private or secure. As far as I know there is no mitigation for prompt injection, as Matthew Green describes here.
If it has access to private information, is exposed to external input and can access the Internet then how can they meaningfully claim it’s private or secure?
There’s a lot to unpack here, including more background information — and on-the-record statements — from a briefing Apple held Tuesday that I was invited to at Apple Park.
It’s frustrating that Apple has said so little on the record. They want to communicate that their “offers for compromise have been rejected,” but what exactly did they offer? Personally, I don’t think the TSA would be a very good solution because it would lock in both the limitations of Apple’s technology and their role as a gatekeeper. But Apple did not even say that the EC rejected the idea of the TSA, only that it rejected their proposal to violate the law for 18 months while building it.
But the bottom line is that Apple’s public statements regarding the DMA and the European Commission have never been this strident before.
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Now, they’re a bit more on war footing. There’s a massive gulf between what Apple is willing to do with Siri AI in the EU and what the Commission is demanding from Apple for DMA compliance.
The European Commission isn’t demanding anything, the law is demanding it. The laws have been in place for several years now, Apple is currently in default of the law on several fronts, and is fighting its existing fines.
When the Chinese government wanted access to user data, Apple complied, but when the EU parliament voted for their citizens to be able to choose how to share their own data, that put Apple on a “war footing.”
There is some kind of irony in how Apple isn’t allowing Europe access to the new AI stuff; and meanwhile for the US, Apple is removing the setting for us to opt-out of it, effectively forcing it on us.
That’s how it is these days, huh? Either a government or a giant corporation makes our technology choices for us. We don’t get to choose for ourselves.
Previously:
Antitrust Artificial Intelligence Digital Markets Act (DMA) European Union Greg Joswiak iOS iOS 27 iPadOS iPadOS 27 Privacy Siri watchOS watchOS 27
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