Meta has a booming business, and is already a beneficiary of AI via increased ads revenue. Meanwhile, my Facebook feed is filled with fake, AI-generated videos, with hundreds of comments from bots and people who seemingly don’t realize it’s AI. It all seems like just more content for Meta to show ads next to.
And yet, despite business booming, Meta’s leadership has gone on a crusade to inflict the most damage possible on its engineering org. Apparently, they’re now learning that most of it was pointless.
Just a devastating assessment of Meta’s cultural shift from an organization that values software engineers to one that is very excited to see them minimized. This is already impacting users — see above, the month of account hijackings, and so on — and its software engineers. But Meta is not accountable to them as much as it is to advertisers and, so long as it continues matching ads to users, the money will keep flowing.
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