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Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed.
A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri Apple Intelligence features in March 2025, Apple pulled its ads, but they had been running for several months at that point.
If you really did buy an $800+ iPhone because of advertised features that never shipped, getting back $25 doesn’t seem like much consolation. I’m not sure what would make sense, though. With a lot of products, you could just extend the return period, but returning an iPhone months or a year later is not very useful because you probably no longer have your old phone to switch back to.
Previously:
Update (2026-05-07): Manton Reece:
Right, because tech company class action lawsuits are now rarely about the customers. They’re about the lawyers skimming some of the money. The settlement doesn’t appear to outline the fee yet, but 25% for these things is common — and matches the Apple battery lawsuit a few years ago — which would be $62.5 million here.
According to the terms of the settlement, each person who files an eligible claim will receive a per-device payment of $25, but this amount could increase up to $95 if the total number of claims submitted is lower than anticipated.
[…]
Within the next few months, a settlement website should go live with an online claims form.
[…]
On an earnings call last month, Apple CEO Tim Cook said the personalized version of Siri will be released this year.
Apple Apple Intelligence iOS iOS 18 iPhone 16 Lawsuit Legal Siri
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