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Ask HN: How do you know when an Ad campaign is doing well?
TheRickyRed · 2026-06-26 · via HN's home page

Here's some background information: I am running a B2C SaaS, GoDotWebs, and it launched 8 days ago. I ran Google Ads (Search Ads) on a $60 small budget to test.

Here's the average B2C SaaS ad performance; I searched it up:

- 300 Impressions - 6 Clicks - CTR 2.09%–3.49% - CPC $1.70–$3.80

Here's how my campaign is doing:

- 223 Impressions - 9 Clicks - CTR 4% - CPC $1.93 - $17.35 Spent - $60 Budget in Total

What does that mean for my campaign, or is it still too early to conclude?

I am a bit impatient and paranoid lol.

First time using Google Ads.