The company officially announced the advent of an entirely new type of product called the Googlebook as part of its pre-Google-I/O “Android Show” event on Tuesday. According to Google, the Googlebook is “a new category of laptops” that brings together Chrome, the Google Play ecosystem of apps, and “a modern OS that’s designed for Intelligence” (a fancy way to say “there’ll be lots of Gemini AI this-and-thats”).

At their core, Googlebooks appear to sport an interface that’s somewhere between Android as we know it and ChromeOS — with echoes of the 2010-era large-screen-optimized Android 3.0 Honeycomb era — to create what Google seemingly now sees as the future of the laptop experience.

In a lot of ways, Googlebooks seem poised to pick up right where ChromeOS left off — like, for instance, with how they make it easy to both natively install Android apps and stream apps directly from your phone on the computer. They also feature a nifty-sounding new Quick Access system that lets you seamlessly search, view, and work with files from your phone right on the laptop, without even having to do any sharing or transferring.

Google

But more than anything, what’s defining Googlebooks at this point is what we don’t know about the devices and the ecosystems around ’em. Google is being deliberately cryptic with what it’s revealing about the setup — which is set to ship sometime “later this year” — as part of this early preview.

And what’ll really tell us the story of this new platform and what it’s all about — as well as the equally important tale of what it signifies for the broader Android and ChromeOS ecosystems and the people, companies, and organizations that depend on those — will be the answers to eight critical questions in areas where Google is thus far staying firmly tight-lipped.

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Specifically:

1. Do Googlebooks run Android?

It’s a pretty simple-seeming question, but somehow, it’s an answer that evades us as of this moment — and that, I’m told, is very much by design.

What we know right now is that Googlebooks are “optimized for the Android ecosystem” and able to run Android apps — but the same is technically true for Chromebooks, and those rely on a completely different operating system.

When I pressed for clarity on this during an embargoed press prebriefing (highfalutin lingo for a small meeting when Google presents info ahead of time to a bunch of writer-type folk in exchange for an agreement that we won’t talk about it until a specific stated date), an executive from the Googlebook team divulged that the devices are “built on the Android tech stack” and combine “the best of Android” with what Google learned from ChromeOS — and, of course, all the more recent Gemini stuff, too.

Google

But that still doesn’t tell us if they’re Android devices or something else entirely — with an entirely new custom operating system at their core built for this specific purpose and merely based on Android as a starting point. (When I asked for further clarity a couple more times via email after the event, I eventually was told that Google is leaving those exact details to be answered later.)

And you’d better believe that’s a consequential distinction, as my next two questions illustrate.

2. Will device-makers be allowed to mess around with the operating system, à la Android, or will it be more locked down and consistent like ChromeOS?

Perhaps the biggest point of differentiation between an Android device and a ChromeOS device is that Android — for better or sometimes for worse — is a bit of an open canvas, and each individual device-maker and even carrier is able to take it and modify it for their own needs.

That’s why we see such a dramatic difference in how “Android” looks when you experience it on a Google-made Pixel phone vs. a Samsung-made Galaxy phone, for instance — and also why so many devices come with manufacturer- or carrier-added bloatware that exists solely to make those companies extra money at the cost of your user experience.

From the get-go, Chromebooks were kind of the anti-Android in this way. Google made it clear from day 1 that ChromeOS was a pristine surface that’d be identical no matter what exact device you’re using or who made it. And, with minor exceptions, it’s stuck to that all this time. You can pick up a Chromebook made by HP, Samsung, Acer, or Google and know it’ll look and work more or less the same exact way, with more or less the same exact interface and out-of-the-box experience.

If Googlebooks are truly Android devices, it’d logically follow that they’ll work more like Android — with each manufacturer potentially putting on their own custom spin and revamping the interface as well as adding in additional apps as they see fit. In that scenario, a device made by Samsung is likely to be very different from a device made by HP, Acer, or Google (and so on).

The seemingly technical distinction of what operating system is at the core means everything in this area — and the same is equally true and even more consequential with my next big question.

3. What do those last two questions tell us about Googlebooks’ software support and update expectations?

Whoo, boy — here we go: can of worms time.

Because device-makers are able to modify and control so many parts of the software experience with Android, it’s up to each individual manufacturer to process every new operating system update as it arrives — and then provide that update to its customers.

And you know the deal from there, right? In practice, that means there’s a massive disparity in the speed and reliability of post-sales software support across the Android ecosystem — with some devices always receiving new updates within mere days of their release and others consistently waiting six months to a year or even longer to get increasingly stale software. It’s a serious problem in the Android arena, and it has been for ages now.

And even if you don’t care about the more superficial interface improvements and feature additions, you’d better believe timely software support matters. Operating system updates are packed with vital fixes in areas like privacy, security, and performance. Particularly for professionals, knowing you’re always on the latest available Android version should be a given — not something you need to worry about or an area where you risk realizing you’re half a year behind.

If Googlebooks follow the Android model, it stands to reason that this same disparity will exist among them — and that knowing who makes a device and what their upgrade history looks like will be an incredibly important part of any intelligent buying decision.

If Googlebooks are more their own individual operating system and it’s one that more closely mirrors the ChromeOS concept, then Google itself might handle the heavy lifting with updates and deliver ’em all quickly and universally, without any third-party meddling or reliance.

Again, as of now, we just don’t know, nor do we yet know even what the overall standard will be for software support and update longevity with Googlebooks in general. As you can imagine, the answers to these questions couldn’t be more critical — for professionals and organizations in particular, but also just for regular ol’ individual device owners.

Google

Speaking of which…

4. What does the Googlebook’s arrival mean for the future of ChromeOS and Chromebooks? 

Here’s the million-dollar question — or maybe the $14.7 billion question, to be more precise:

With Googlebooks set to start shipping sometime later this year, is ChromeOS effectively kaput? Is Google shifting its focus away from Chromebooks and toward Googlebooks as their de facto replacement?

The answer here gets especially murky. When I raised the subject during the aforementioned briefing, executives were quick to note that they will continue to support all existing ChromeOS devices through their promised lifespans — and that they absolutely were not giving up on the platform or abandoning its users.

That’s important, and it’s great to know. But it still isn’t answering the actual question I’m posing here — which is longer term, if Google intends to continue investing in ChromeOS and creating new Chromebook devices or if that platform and device type is essentially being phased out and supported only in a legacy context, for the products that already exist or are presently under development.

And that’s where I’ve been struggling to get a clear, unambiguous answer. Upon following up with a Google media relations rep to try to gain clarity, I received the following carefully worded statement:

Chromebooks have become an invaluable tool for educational institutions, businesses, and consumers throughout the globe, bringing powerful features, security, and simple-to-use management tools for commercial users. We absolutely intend to continue investing in those experiences and supporting those users. And of course, all Chromebooks will continue to receive support through their device’s existing date commitment, and many Chromebooks will be eligible to transition to the new experience.

Okay, so we got a teensy new nugget there — in that “many Chromebooks” will be able to “transition” to the newer, Googlebook-style setup. Again, good to know.

But still, it isn’t the answer we’re looking for here. Will Chromebooks keep being produced and offered indefinitely alongside Googlebooks, as different choices for different markets and/or needs — or will Googlebooks eventually replace Chromebooks as the de facto laptop-level device at some point in the foreseeable future?

When pressed on this point, a media relations rep from Google told me that yes, Chromebooks will “continue to be sold” — and that there are already more devices “in the pipeline” for release. When I followed up further to attempt to clarify, again, if that meant Googlebooks and Chromebooks would both be produced and offered indefinitely moving forward — not just that there’ll be a period of overlap in which both will be available to purchase, based on devices that were already released or under development — I didn’t receive another reply (after a day and a half and in time for this article’s publication).

At the risk of turning this into a total Abbott and Costello routine, I’m still just not entirely sure that what we’re hearing actually answers what I’m asking — or what that might mean for the many education and enterprise organizations relying on Chromebooks now, once their current devices start to near end dates and they’re ready to look for replacements.

As a potentially related side note, all software-level considerations aside, Googlebooks are described as being “built with premium craftsmanship and materials” — every Googlebook — and so it sure doesn’t seem like they’ll be positioned in the same way that many current Chromebooks have, at the more budget or midrange level that’s suitable for mass organizational deployment.

Hmmmmmmmmmmmmm.

5. What about other core Chromebook qualities — like the built-in security, lack of slowdown over time, and the true desktop browser experience they offer?

I’ll make this one easy for ya: Don’t know, don’t know, don’t know.

Once more, extremely critical questions. And so far, no known answers.

6. Will Googlebooks be able to run Linux programs — and/or Windows apps, as Google worked so hard to establish with ChromeOS in recent years?

Over the years, ChromeOS morphed into something I’ve called the “everything” OS — an ironic evolution, without a doubt, given the original Chromebook vision.

Part of that means the devices can run practically every type of app imaginable, short of Mac-native software. You can install Android apps, of course, and run anything from the web. You can also install Linux apps and, with the right add-on, even run full-fledged Windows programs on a Chromebook — a move Google made proudly and after lots of thoughtful iteration to close the gap on corporate concerns around ChromeOS limitations.

Part of the Chromebook’s appeal has also always been the desktop-caliber Chrome browser experience it gives you — something that the mobile versions of browsers have never quite been able to match when it comes to speed and unrestricted productivity. It’s a very noticeable difference when you attempt to do work on the web on a Chromebook compared to a traditional Android (or any other mobile operating system) device.

As for Googlebooks, all we know right now is that they can run Android apps. So are they essentially just a new and improved version of an Android tablet — something that’d be fine and maybe even nice for more casual use but a far cry from the sort of productivity-minded environment Chromebooks have grown into providing? Or will they retain their predecessors’ progress when it comes to that singularly versatile platform-bending software support?

Until we know those answers, it’s impossible to really wrap our heads around any of this.

7. Will the devices all be touch-centric, with touch-capable displays?

The way Google is showing its Googlebooks being used certainly makes it seem like they’re more touch-oriented devices — with keyboards available for when you need ’em. 

Chromebooks, though, started out that way and then quickly evolved to showcase a more diverse range of hardware options — which, in recent years, increasingly did not include touchscreens as a baseline option.

If these are being portrayed as more traditional laptops, maybe touch isn’t necessarily expected for them, either. But if they’re more of supercharged tablets, a touch capability would certainly make sense.

Google

So. Many. Questions. And, on that note, one more:

8. How will these be branded — and will Google itself be making Googlebook hardware?

Based on the name “Googlebook” (which, on a side note, is remarkably similar to “gobbledegook” — trust me, you’ll never unsee it now), you’d be forgiven for assuming that Google itself is the one making ’em all.

That, we do know, is definitely not the case. Google says it’s partnering with a variety of companies — including Acer, Asus, Dell, HP, and Lenovo, to start — to create the very first Googlebooks, and that alone raises so much curiosity in my mind.

To wit: Will all of those companies’ devices simply be called Googlebooks — the Acer Googlebook and the Dell Googlebook, for instance? Or will it be more of a Windows-esque model, where they’ll brand ’em however they want and then list somewhere on the packaging that they’re Googlebooks or running, erm, GoogleOS, or Android Googlebook Desktop Edition, or whatever the heck it ends up being called?

For that matter, will Google itself be making a Googlebook? It’d be weird if it didn’t, given the name “Googlebook” and the company’s ever-increasing homemade hardware ambitions. But if it does, will its device be the Pixelbook Googlebook? (Gesundheit.) And will we be seeing the same sort of awkward competition that’s present within Android now, where Google both makes and controls the OS and competes for customers as a creator of the same sort of hardware?

For now, all we can really say is that Googlebooks are coming — and they appear to establish a whole new horizon for how we think about laptops, Android, and ChromeOS. They’ll have a neat glowbar that brings to mind earlier Google hardware products, and they’ll feature a bunch of bits of native Gemini integration. And they’ll interact with Android in some interesting ways.

Beyond that, let’s hope that the answers to all these questions become apparent as the months march on and we grow closer to the Googlebook’s launch — ’cause without these answers, Googlebooks really are just a bunch of gobbledegook, albeit gobbledegook surrounded by a cryptically pretty enclosure and plenty of hazily promising potential.

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