Key takeaways

• Prime Day 2026 runs June 23-26, with millions of member-exclusive deals worldwide—including up to 40% off fashion, up to 30% off electronics, and up to 30% off beauty and personal care—plus 50% off Amazon Haul sitewide on Day 1 (some exclusions apply; prices as marked).
• Members can shop a wide selection of products exclusive to Amazon—including new colorways from Away, Bissell, Dyson, Hamilton Beach, Hydro Flask, a limited-edition Water Bank Cream duo set from LANEIGE, and K-beauty brand Mamonde.
• Today's Big Deals drop three times daily during the event, offering limited-time deals for Prime members like 70% off the Blink Outdoor 4 Wireless smart security camera; 50% off best-sellers from top brands like Drunk Elephant, SHOKZ, Nespresso, and Levi's; and 40% off Our Place.

Prime Day returns June 23–26, giving Prime members four days to shop millions of member-exclusive deals starting June 23 at 12:01 a.m. PT. This year's event delivers deep discounts on big-ticket items members have been waiting to shop—plus savings on all your summer must-haves, from outdoor entertaining and beach vacations to watching sporting events and getting ready for back-to-school. Members can also shop new-to-Amazon brand launches, exclusive products, and limited-editions they won't find anywhere else, plus a huge selection of health and beauty products, everyday essentials, and fresh groceries.

Today’s Big Deals: Three drops daily, all event long

Today’s Big Deals are back for Prime Day 2026, featuring exclusive products and trending new releases from brands members love, many at more than 50% off. New drops launch three times daily throughout the event—at 12:00 a.m. PT, 8:00 a.m. PT, and 1:00 p.m. PT—with deals spanning across categories including beauty, tech, kitchen, clothing, and outdoor. This year’s lineup includes drops on everything from the LG 65” Art Gallery TV and Shark FlexFusion Hair Dryer, to Levi’s 501 and 405 shorts and ELEMIS’s best-selling Pro-Collagen Cleansing Balm. These big deals are exclusive to Prime members and available only while supplies last.

The deals don’t stop between drops—new deals go live as often as every five minutes during select periods, so there's always something new to discover.

The best Prime Day 2026 deals across top categories

Here's an early look at some of the biggest savings members can shop June 23 through 26—from summer entertaining and trending beauty to dorm essentials and top tech.

Level up your outdoor space and summer travel

• Save up to 50% on select coolers and hydration from YETI, Stanley, and Hydro Flask—including Hydro Flask’s new colorway in Supernova Purple, exclusive to Amazon.
• Save up to 40% on select outdoor furniture and patio sets from Safavieh, Modway, and Christopher Knight Home.
• Save up to 40% on select portable speakers from Sony, JBL, and Marshall.
• Save up to 40% on select luggage and travel accessories from Samsonite, Traveler’s Choice, and Away—including two exclusive colorways in Sky Blue and Palm Green.
• Save up to 35% on select grills, griddles, and smokers from Charbroil, Blackstone, and Traeger—plus save up to 35% on BBQ essentials from Amazon Basics.
• Save up to 30% on select suncare essentials from Coola, Sun Bum, and Vacation—plus save up to 40% on select sunscreen and aloe vera from Amazon Basics.
• Save up to 30% on select saunas, pools, and paddle boards from Coleman, Intex, and Roc.
• Save up to 25% on select outdoor furniture and patio sets from Safavieh, Modway, and Christopher Knight Home.

Revamp your routine and wardrobe

• Save up to 50% on select swimsuits for the family from Quiksilver, BECCA, and The Children's Place—plus save up to 50% on select swimsuits from Amazon Essentials.
• Save up to 50% on select skincare staples from Sol de Janeiro, Bioderma, and Neutrogena.
• Save up to 50% on select Zappos footwear picks from top brands like Crocs, Hunter, and Marc Joseph.
• Save up to 45% on select trending K-beauty products from medicube, Sulwhasoo, and Beauty of Joseon—with exclusives from Innisfree and K-beauty brand Mamonde.
• Save up to 45% on select Shopbop styles from brands including Madewell, Lioness, and Havaianas.
• Save up to 40% on select trending drinks from poppi, OLIPOP, and Lemon Perfect.
• Save up to 30% on select hair care and styling tools from T3, OUAI, and Living Proof—plus shop the Shark FlexStyle in Black Cherry, an exclusive colorway available only on Amazon.
• Save up to 30% on select summer fashion staples from Princess Polly, Under Armour, and Free People—plus save up to 30% on select premium fashion brands including AMUR, AllSaints, and Cinq à Sept.

Upgrade your screens, sound, and home

• Save up to 50% on select home gym and workout equipment from Marcy, Peloton, and NordicTrack.
• Save up to 45% on select headphones and earbuds from Beats, Bose, and JLab.
• Save up to 45% on select Kindle, Echo, and Fire TV devices.
• Save up to 40% on select big-screen TVs from Samsung, LG, and Hisense.
• Save up to 40% on select smart home devices from Ring, Google Nest, and Pura.
• Save up to 40% on select air purifiers and fans from Levoit, Shark, and Dyson—including the Dyson Cool Air Multiplier Bladeless Tower Fan.
• Save up to 40% on select coffee and espresso machines from Breville, Keurig, and KitchenAid—including the KitchenAid Fully Automatic Espresso Machine.
• Save up to 35% on select laptops, cellphones, and tablets from Lenovo, Samsung, and HP.
• Save up to 30% on select games and tech accessories from Nintendo, XBOX, and Logitech.

Gear up for back-to-school and dorm move-in

• Save up to 40% on trending productivity companions from Skylight, Hatch, and Oura—featuring the Oura Ring 4.
• Save up to 40% on select small kitchen appliances from Ninja, Black+Decker, and Cuisinart. Plus, decorate your countertop with our exclusive color collection from Hamilton Beach in Kitchen Makeover Blue.
• Save up to 40% on select vacuums and carpet cleaners from Dyson, iRobot, and Bissell—including the Bissell Little Green Machine in our new exclusive Coastal Clean colorway.
• Save up to 35% on select style favorites from Von Dutch, Schutz, and Electric Picks—plus save up to 40% on first-day fits from Amazon Essentials.
• Save up to 35% on select college tech and accessories from Canon, Acer, and OCTOBUDDY.
• Save up to 30% on select backpacks from Herschel, JanSport, and The North Face.
• Save up to 30% on select lunch bags and water bottles from Bentgo, Igloo, and Simple Modern.
• Save up to 30% on select bedding from Amazon Basics, Bedsure, and Laura Ashley.
• Save up to 30% on select officially licensed merchandise from the NBA, NFL, U.S. Soccer, and collegiate teams.

Ditch the screen, get outside and play (yes, grown-ups too)

• Save up to 45% on select outdoor play sets, trampolines, and ride-ons from Jack and June, Springfree, and Little Tikes.
• Save up to 40% on select pickleball, baseball, and golf gear from JOOLA, Easton, and Srixon—plus, shop Amazon-exclusive golf products from TaylorMade.
• Save up to 30% on creative play from MAGNA-TILES, Crayola, and National Geographic.
• Save up to 30% on select trending “kidult” toys and games for kids and grown-ups alike from LEGO, Tamagotchi, and CATAN.

Prime Day is also a great time to stock up on everyday essentials—from household favorites like Scrub Daddy, Dawn, and Touchland; pet supplies from Zesty Paws, Blue Buffalo, Purina, Seresto; and even grocery and pantry picks from KIND, Simple Mills, and CELSIUS. Members can also prepare for big life changes with deals on furniture and rugs from TOV Furniture, Jonathan Y, and Loloi for a new home, or premium strollers and car seats from Baby Jogger, Maxi-Cosi, and Graco for a growing family. Plus, explore curated Top 100+ lists built around the season's biggest moments—from summer favorites and travel essentials to back-to-school and off-to-college must-haves.

Alexa for Shopping is your personal shopping expert this Prime Day

Alexa for Shopping is here to help you get the most out of Prime Day—building personalized deals guides, setting deal alerts, checking price history, and even auto-buying items when they hit your target price.

• Get your Prime Day deals guide: Have Alexa for Shopping send you a personalized deals guide based on your shopping history and preferences. Just tap the “+” icon in the Alexa for Shopping chat bar and select Prime Day deals. When Prime Day arrives, you'll be notified when your personalized guide is ready, featuring a curated selection of deals along with quick explanations for why each was selected for you.
• Set up deal and price alerts, and auto-buy: Create deal alerts to track deals for specific product needs—like “Alert me to deals on headphones with noise cancellation.” You’ll receive daily updates when new matching deals become available. If you know exactly what you want, set a target price on any specific item and get notified when the price drops—or turn on auto-buy and Alexa will automatically purchase it when it hits your price target.
• Check price history: Tap the “Price history” link on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing insights on hundreds of millions of products—so you can shop with confidence.

What other ways can Prime members save during Prime Day 2026?

• Amazon Grocery: Prime members can save on select produce, meat, and deli favorites for $3 and under—some as low as $1 for Same-Day Delivery and via Amazon Now. Think ready-to-eat salads, sweet corn, cherries, Ball Park hot dogs, Lunchables, and more summer grilling favorites. Plus, Prime members get free Same-Day Delivery on orders over $25 in most locations. Visit the Amazon Grocery webpage to shop what's available in your area. Terms apply.
• Amazon Haul: Customers can shop more than a million ultra-low-priced products, with 50% off sitewide on Day 1, some exclusions apply. Prices as marked. Followed by deals across categories, including self-care and beauty items under $5, home decor and organization essentials under $8, and fashion finds up to 70% off. Plus, unlock additional savings with Amazon Haul's ongoing 5% off $50+ spend and 10% off $75+ spend.
• Amazon Devices: Save up to 40% on Echo devices designed for Alexa+—including Echo Dot, Echo Show 21, and Echo Spot. Save up to 50% on top Amazon devices like Ring Battery Doorbell, Ember 50” 4-Series with Fire TV, Blink Mini 2K+, eero 6 router, and the new Kindle Scribe Colorsoft. Plus, save 50% on the Fire TV Stick 4K Plus and 40% on the Fire TV Stick 4K Max and get access to the all-new Fire TV experience.
• Prime for Young Adults: Young adults ages 18-24 can try a six-month $0 trial and stack 10% cash back on top of Prime Day deals across beauty, apparel, PCs, electronics, and personal care.
• Spider-Man: Brand New Day: Beginning June 17 at 6:00 a.m. PT , Prime for Young Adults members can claim a free ticket to Spider-Man: Brand New Day. Members can access their code at the Amazon webpage and choose between an early screening in theaters on July 29 or a future showtime when the film releases wide theatrically on July 31. The offer is available while supplies last.
• Amazon Books: Shop print book deals starting as low as $7 from authors like Sarah J. Maas, James Patterson, and Kennedy Ryan. Plus, load your Kindle with popular #BookTok books like The Five-Star Weekend by Elin Hilderbrand, We Were Liars by E. Lockhart, and Never Lie by Freida McFadden, starting as low as $0.99.
• Amazon Music: Prime members who haven't tried Amazon Music Unlimited can get four months free. You can even say “Alexa, try Amazon Music Unlimited” to get started. Current Individual plan customers can upgrade to a Family Plan at no extra cost for two months.
• Prime Visa: Earn 10% back or more on select Prime Day deals. Plus, new card members get a $200 Amazon Gift Card instantly upon approval. Learn more.