Pregnant Alex Cooper Slams Rumor She and Husband Matt Kaplan Are "Miserable"

For her part, Cooper believes she and Kaplan have actually “done a really incredible job at Unwell,” adding, “I think if you walk the halls, there are so many people that are so happy to work at this company.”

“I think, unfortunately, being a woman in this industry is extremely difficult because you're held to a complete different standard,” she continued. “Whether it's a smear campaign being created for someone's narrative, whatever it be.”

And as the podcaster admitted, she and Kaplan were not immune to the constant conversations.

“I think when you read lies about yourself to fuel something else that is an obvious situation going on, it's hard,” Cooper said. “But I think the reason that I've had success in this industry is I have really thick skin, and I'm gonna keep pushing forward.”

Cooper, 31, and Kaplan, 42—who are expecting a baby together—originally launched the Unwell Network in August 2023 as a production company catering to Gen Z audiences. The network was a subsidiary of their media company Trending, which in addition to Unwell also housed Cooper’s additional business ventures, as well as ACE Entertainment, Kaplan’s production company behind the To All The Boys I’ve Loved Before franchise.

The news of unrest within Unwell came on the heels of bad blood with Alix Earle, who previously had her podcast Hot Mess on the network.

Earle, 25, had alleged to WSJ Magazine in May of that year that her reason for leaving the company in March 2025 involved “a little bit of a hot mess” behind the scenes. 

However Cooper denied that claim, writing in a 2025 TikTok comment, “Alix not being able to podcast has nothing to do with Unwell.”

Since going into business together, both Cooper and Kaplan, who wed in 2024, have often shared what kind of atmosphere they were trying to create at Unwell. 

“We always say Unwell moves at the speed of a group chat,” Cooper explained to Fast Company in March. “Our competitive advantage over traditional media is that it’s never been able to have a two-way conversation. [We can], and that is something that I take pride in.”

In fact, she was hoping that brand could stand as “a testament to the idea that it’s okay if you are not perfect.”

“You don’t need to feel like there’s a standard you need to meet,” the podcaster explained. “You don’t leave feeling less-than. Because there are some brands right now that are still creating unattainable expectations.”