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E! Online (US) - Top Stories

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Jennifer Aniston “Loves” This On-Sale Vital Proteins Coll...
Jacqueline Weiss · 2026-06-23 · via E! Online (US) - Top Stories

JA Vital Proteins Main.jpgE! Illustration/Vital Proteins

Amazon Prime Day is officially here, and there's no better time to refresh your commitment to wellness.

Jennifer Aniston has been a longtime supporter of the Vital Proteins Collagen Powder which she told E! is a part of her "every day" health and wellness routine. Vital Proteins is such an easy way to add skin-loving benefits into your life, and it being on sale right now means it's the perfect time to grab a tub (or two).

"I've been using it for seven years now and it just felt extremely organic thing to be a part of, which is just like most of the things I've ever been a part of," the Friends star, who is a spokesperson for the brand, shared.

The unflavored powder is a best-seller that easily melts into any drink (hot or cold) with no weird aftertaste or texture. Looking for something with a boost of flavor to switch things up? Vital Proteins also has delicious flavored options to choose from, including chocolate and vanilla.

What is Vital Proteins Collagen Powder?

If you haven't used Vital Proteins yet, here are some of the benefits that you need to know about:

  • Helps promote collagen production
  • Supports healthy hair, skin, nails, joints and bones
  • Promotes skin hydration and elasticity

Aniston explained, "It's something I've used every day for a long, long time. And I believe in it and I love it. I've seen the results of it, I've turned people on to it, so it felt very organic."

Ready to try Jennifer Aniston's favorite Vital Proteins powders? You can score major savings when you shop now.

Celeb-Loved

Vital Proteins Collagen Peptides Powder

"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."

Vital Proteins Vanilla Collagen Creamer

Your morning coffee = made easy with this collagen creamer! "Mornings should be easy. That's why I love adding Vital Proteins Collagen Creamer in Vanilla to my coffee. It's a dairy- and gluten-free alternative to mainstream coffee creamers," Jennifer said.

Vital Proteins Marine Collagen Peptides Powder Supplement

The brand's Marine Collagen is made from the scales of fresh, non-GMO, wild-caught white fish off the coast of Alaska. Don't worry, your coffee will still taste just like coffee.

Jennifer Aniston's Favorite Products at Amazon

While you're adding Vital Proteins to your cart, here are a few of Jennifer's other favorite products you can also shop on Amazon.

OneSkin FACE OS-01 Peptide Topical Supplement

"I'm also a complete Instagram victim. When I see an ad and I believe it, I'll buy it. But that’s how I found out about OneSkin,” Jennifer told us.

This multitasking moisturizer has been formulated with the brand's OS-01 Peptide™, scientifically designed to help aging skin behave like younger skin. It targets the most common signs of aging by boosting hydration, elasticity, and barrier function.

U Beauty The Super Tinted Hydrator Hyaluronic Acid Moisturizing Cream

This is the tinted moisturizer she mentioned earlier. When discussing her favorite way to achieve a dewy red carpet look, she told E!. “I would say there's a super tint that I love. It's such a delicious tinted moisturizer.”

ILIA True Skin Serum Concealer

Jennifer told us she loves using “a tinted moisturizer with SPF and then a little spot concealer, just like ILIA,” for her summertime makeup routine.

LolaVie Lightweight Hair Oil

"I could run my fingers through my hair all day after using the Lightweight Hair Oil. Two words: silky softness," Jennifer said on LolaVie's site about this lightweight hair oil.

Prime Day 2026 Is Earlier Than Usual

Amazon moved Prime Day from its traditional July timing to June in 2026, with the event running June 23–26. Its has been reported that the shift helps avoid conflicts with major summer events such as July 4th.

Walmart, Target, and Best Buy have announced competing promotional events during the Prime Day period.

How to Prepare for Prime Day

  • Create a wish list
  • Turn on deal alerts
  • Compare historical pricing
  • Use a Prime free trial if eligible
  • Watch for Lightning Deals
  • Read E! Online

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.