You don't have to spend a lot on good-quality makeup, because these days, drugstore brands perform just as well as the high-end stuff. And as if drugstore makeup wasn't affordable enough already, Amazon is further slashing prices for Prime Day. 

More specifically, you'll be able to score up to 50% off TikTok-viral finds, with deals starting at just $5 (yup, you read that right).

• Skin-Perfecting Deal: COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation (now $9.97, was $19.99)
• Trending Water Tint Deal: e.l.f. Sheer For It Blush + Lip Tint (now $5, was $6)
• Top Celebrity-Loved Deal: Maybelline Instant Age Rewind Concealer (now $9.98, was $12.99)

From fan-favorite products with thousands upon thousands of glowing 5-star reviews to celebrity-approved picks, you'll find deals on bestselling picks from tarte to Clinique, L'Oreal, Maybelline, e.l.f., Covergirl, Almay and many more top-rated brands with products under $50.

Whether you're looking to achieve the perfect summer glow or want to try out the latest trends, you can find drugstore makeup for even less during Amazon Prime Day.

This top-rated stain features a watery texture and buildable pigment that's a dream to blend and leaves a natural flush to your cheeks. Plus, it's available in five shades.

Achieve a luminous, healthy-looking complexion with this lightweight glow enhancer that effortlessly elevates your natural radiance. Wear it beneath foundaion or apply it a a highlighter to the high points of your face.

A Kyle Richards-loved pick, this makeup palette includes three baked eyeshadows in neutral shades, a Baked Bronze-n-Brighten in Tahitian Glow, two Baked Natural Glow Highlighters, and a Baked Blush-n-Brighten in Pink Buttercream.

Provides flawless, smooth coverage for under eye circles and blemishes. Choose from a wide variety of colors. Get yours on sale now!

Achieve near-instant lash lift, length, fanned-out volume, and lightweight softness with a long-lasting, clump-free, smudge-proof formula. Get it on sale now!

This is the exact product L'Oreal makeup artists used for Kendall Jenner's Met Gala 2026 look. Since it's infused with hyaluronic acid, it prevents lips from getting crusty. Pro tip: apply the product, let it sit for a minute, and wipe it off to reveal a just-bitten stain that lasts for hours.

Kyle Richards says this drugstore mascara has been her "go-to for years." The ultra-black formula volumizes, lifts, lengthens, and separates for a bold, defined lash look.

Super pigmented and light as a cloud, Maybelline's new release has a gorgeous shade range with 10 unique colors. Use it on your cheeks or lips for long-lasting wear.

This blemish concealer treats acne and visibly evens skin tone. It instantly conceals blemishes, breakouts and redness, and was used on Miranda Kerr for her Met Gala 2026 look.

If love Laneige's fan-favorite lip mask, you'll love this lip balm which you can easily throw in your bag for on-the-go touch-ups. It's subtly tinted and is made with shea and murumuru butters.

Stock up on must-have beauty blenders with this four-pack from Real Techniques. The highly-rated makeup sponges can be used for anything from blending out base products to applying liquid blushes and highlights.

Lock in your glam with this transfer-resistant setting spray that's waterproof, smude-proof and loved by celebs.

Brighten and conceal dark circles with a creamy, lightweight formula that instantly erases signs of fatigue, leaving you with a refreshed, radiant look. The OG concealer has 241,000+ 5-star ratings.

This long-wear liquid lip dries down to a matte never crusty finish that won't budget. Olympian Ilona Maher swears it "does not come off" and lasted through every rugby game.

This bestselling pressed powder blurs pores and delivers hours of shine control for a flawless base that lasts all day. It comes in translucent shades as well as shades that match your foundation for added coverage.

This bestselling pressed powder blurs pores and delivers hours of shine control for a flawless base that lasts all day. It comes in translucent shades as well as shades that match your foundation for added coverage.

These bronzing drops are extremely similar to the D-Bronzi Sunshine Drops from Drunk Elephant, but at a fraction of the cost, of course. It gives your skin a bronzy wash of color and radiant finish. It comes in three shades compared to Drunk Elephant's singular shade.

Prime Day 2026 Is Earlier Than Usual

Amazon moved Prime Day from its traditional July timing to June in 2026, with the event running June 23–26. Its has been reported that the shift helps avoid conflicts with major summer events such as July 4th.

Walmart, Target, and Best Buy have announced competing promotional events during the Prime Day period.

Do You Need an Amazon Prime Membership

Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.

Beyond Prime Day access, a membership also includes perks like fast shipping, Prime Video, exclusive discounts, and more. If you plan to shop the event heavily, the membership can easily pay for itself through the discounts alone.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.