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E! Online (US) - Top Stories

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The Half Magic x Euphoria Collaboration Is Finally Here &...
Sofía Viera · 2026-04-30 · via E! Online (US) - Top Stories

Half Magic Beauty x EuphoriaCourtesy of Half Magic

Can't get enough of Euphoria's makeup? Neither can we! Lucky for us all, Half Magic just launched a limited-edition collection inspired by our favorite HBO drama. Created by Euphoria's makeup artist Donni Davy, the brand is actually used to create these iconic looks on the show. But now, they've made it official with a collaboration. 

The collection includes nine products in total. It features two brand-new products for the brand: the Euphoria eyeshadow palette and a plush lip gloss. Four limited-edition shades for bestsellers that we all know and love. Finally, three top-rated products in collectable Euphoria-inspired packaging. Whether you're a fan of the show or a glitter-lover, keep scrolling to shop the line before it sells out!

EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body

Half Magic's bestselling pressed glitter is now in a magical iridescent periwinkle shade (which you might recognize from Jules' look in episode two of Euphoria's third season). This fan-favorite product features a water-infused formula with a no-mess application and eight-hour wear. 

EUPHORIA X HALF MAGIC Glitterpill Glitter Eye Paint + Liner

This lavender holographic shade is inspired by Rue's iconic glitter tears, but can be worn as an all-over lid color, liner, or topper. This eye paint promises to be high-impact, transfer-proof, and last you all night (and day) long. 

EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette

This limited-edition glitter eyeshadow palette includes six Euphoria-inspired shades (named after our fave characters). These chromatic pigments feature the same signature smooth, transfer-proof, and long-wear formula that the brand is known for!

EUPHORIA X HALF MAGIC B*tch Ur My Soulmate Extra Plush Lip Gloss

Inspired by Maddy's iconic line to Cassie, this lip gloss in a rosy brown shade promises to leave your lips with that post-makeout, plump, juicy look. Plus, it's also hydrating and not sticky—our favorite combo!

EUPHORIA X HALF MAGIC Flik Eraser Makeup Correcting Pen

Your new secret weapon for that killer wing, this pen uses micellar water and a unique paddle-tipped pen to precisely remove even waterproof formulas without messing up or removing the rest of your perfect look. 

EUPHORIA X HALF MAGIC Self-Adhesive Face Gems

Would it be a Half Magic collection without the brand's famous face gems? We don't think so! This limited-edition style is an iridescent silver and gunmetal gems that capture those future nostalgic looks from Euphoria. It features 60 crystals in three different sizes, so you have plenty of options to create your own unique look!

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.