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E! Online (US) - Top Stories

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Prime Day Beauty Deals Are Overwhelming—So We Asked Exper...
Sofía Viera · 2026-06-25 · via E! Online (US) - Top Stories

Prime Day Beauty Deals Are Overwhelming—So We Asked Experts What’s Actually Worth ItE! illustration/Getty Images

We don't know about you, but we're feeling pretty overwhelmed this Prime Day. With so many beauty products on sale right now, don't you just wish you could know which ones are actually worth it and recommended by the real experts? Lucky for you (and us), we've spoken with plenty of them, and we've gathered all the products they've recommended to E! exclusively

We're talking celebrity hair stylists, makeup artists, dermatologists, plastic surgeons, facialists, sleep experts, dentists, and even Chinese astrology experts. Below you'll find the best deals on the best products, ones that our favorite experts in the field are actually using. 

In other words, consider this your lifeboat in the overwhelming sea of Amazon Prime Day deals. You're welcome!

What Are The Celebrity Hair Stylist-Approved Prime Day Deals?

IGK GOOD BEHAVIOR 4-in-1 Prep Spray

"I can’t live without IGK Good Behavior 2 n 1 Prep Spray. It’s moisturizing, protects from hot tools, protects from the sun, and is great for all hair types," Madison Alexis, hair colorist specialist and creator of the viral hair color from Off Campustold E!.

CANOPY Filtered Showerhead

"I always talk to clients about the impact of their water. Hard water can really dull blonde, affect tone, and contribute to dryness," Tauni Dawson, celebrity colorist and blonde expert, told E!. "Something as simple as a shower filter can make a noticeable difference in keeping blonde [hair] looking brighter and feeling healthier."

Curlsmith Defrizzion Travel Hair Dryer

"The dual voltage Curlsmith Defrizzion Travel Dryer is a true lifesaver. It’s designed with a fold-down feature to make it even more compact, and it comes with a 6-inch diffuser. Perfect for keeping your curls at their best wherever you are," Sharley Viola, Curlsmith’s lead stylist, educator, and textured hair expert, told E!

What Are The Celebrity Makeup Artist-Approved Prime Day Deals?

Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer

"This is the starting point to any great makeup application. Prep with Smashbox’s Original Photo Finish Primer to minimize texture and ensure a smooth and flawless application," Lori Taylor Davis, Global Pro Lead Artist for Smashbox Cosmetics, told E!.

Smashbox Hot STX Blush Stick

"I love these creamy blush sticks that are highly pigmented but blend out easily," Davis said. She recommended either the shades Hi-fi Heat or Poppy Pic.

SK-II Aging Skin Facial Treatment Essence

"It changed my skin. You tap it in with your hands—it’s like water. Clean skin, good prep," celebrity makeup artist Carolina Gonzalez told E!. "Sometimes you don’t need every step. Everyone’s skin is different. Sometimes you just need a little extra love," 

What Are The Dermatologist-Approved Prime Day Skincare Deals?

pfefe Cryo Sticks

"In terms of technique, I always use ice or cryotherapy at the end of a treatment. Ice massage, something even Joan Crawford famously swore by, instantly tightens, de-puffs, and locks everything in, giving the skin that fresh, lifted look," celebrity facialist and aesthetician Edyta Jarosz told E!

Remedy For Daily Defense 15% Vitamin C Complex Brightening Serum

"[It's] an antioxidant and reparative formula. So, unlike a lot of vitamin C serums that are very watery, this is a much more hydrating formula," Dr. Muneeb Shah, board-certified dermatologist and TikTok content creator, told E!

First Aid Beauty Ultra Repair Cream

Board-certified dermatologist Dr. Elyse Love is a big fan of First Aid Beauty's Ultra Repair Cream for battling dry skin. She says it's "intensely moisturizing but lightweight" and "contains colloidal oatmeal, which helps soothe itchy and irritated eczema skin." 

The Ordinary Caffeine Solution 5% + EGCG Depuffing Eye Serum

Dr. Rachel Westbay, Board-Certified Dermatologist at Marmur Medical, recommended this eye serum that promises to depuff your under-eye area with its targeted caffeine formula. "[It's] a lightweight, affordable option that targets puffiness and dark circles," she told E!

Peter Thomas Roth Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches

"[It's] ultra-hydrating and great kept in the fridge for an instant depuffing effect." Dr. Westbay told E!

EltaMD UV Clear Tinted Sunscreen for Face

Board-certified dermatologist Dr. Anette Reszk describes this celebrity-loved SPF as "A lightweight, zinc oxide–based sunscreen that is particularly well suited for acne- and rosacea-prone skin, with a tinted option that helps minimize white cast while calming and protecting sensitive skin."

La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60

According to Dr. Reszk, this is "A high-SPF sunscreen that offers strong, reliable protection in a smooth, moisturizing texture suitable for both face and body."

Supergoop! Unseen Sunscreen

Dr. Resk suggests this "completely transparent, weightless formula that blends seamlessly into the skin and works especially well under makeup.

ALASTIN Restorative Eye Complex

"One of my favorite products is the Alastin Restorative Eye Treatment, which I love for under-eye puffiness. I use it myself, especially with frequent travel, seasonal allergies, or general fatigue from a busy schedule," Dr. Shridharani, Board-Certified Plastic Surgeon and Founder of Luxurgery, told E!

KeraFactor 2‑in‑1 Scalp Stimulating Shampoo & Conditioner

Dr. Amy Forman Taub, a board-certified dermatologist, recommended this 2-in-1 shampoo and conditioner for maintaining scalp health at home. It penetrates deep into the scalp to exfoliate dead skin and unclog follicles. It also includes supportive ingredients like caffeine and niacinamide. 

What Are The Beauty Prime Day Deals Recommended by Other Experts?

ThisWorks Deep Sleep Body Whip

"Taking a few minutes to mindfully apply the Deep Sleep Body Whip from This Works can extend that transition from the pace of the day into a calmer state," Dr. Anna Persaud, sleep expert with a PhD in Biochemistry, told E!.

Oral-B Rechargeable Electric Toothbrush, iO9

"I would also look at getting a good toothbrush. I recommend an electric toothbrush with a pressure sensor and a timer on it to help you keep track," Dr. Victoria Sampson, a functional dentist and researcher, advised. Her favorite is the Oral-B IO electric toothbrush from their series 7, 8, 9, or 10. 

Necessaire Rosemary Shampoo and Conditioner

"The Horse is naturally in the spotlight as the sign of the year! Already blessed with a beautiful mane that often brings envy from others, the Horse can keep their hair looking healthy and strong (and smelling good, too) with Necessaire Rosemary Shampoo and Conditioner," Chinese astrology and Feng Shui expert Vicki Iskandar told E!.

Looking for more beauty Prime Day deals? Shop the products celebrities are loving!

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.