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Mary Mary's Tina Campbell, Husband Teddy Campbell Break Up After 25 Years of Marriage Hillside Farmhouse Influencer Kelly Hopton-Jones Accidentally Runs Over 23-Month-Old Son With Her Car Former Virginia Lieutenant Governor Justin Fairfax, Wife Cerina Fairfax Dead in Murder-Suicide Iconic Designer Pnina Tornai Reveals the Wedding Dress Trends That Have 2026 Brides Saying “I Do” Victoria Beckham Breaks Silence on Brooklyn Beckham Feud Shawn Johnson and Andrew East Want You to Know Their Marriage Isn't a Perfect 10 Kendra Duggar's Caldwell Family Breaks Silence on Joseph Duggar's Arrest Hunger Games Actor Ethan Jamieson Arrested for Assault With Intent to Kill Breaking Down Alex Cooper and Alix Earle's She-Said She-Said Feud Why Alex Cooper and Brianna Chickenfry Are Making "Mean Girl" Accusations at One Another Olivia Rodrigo Steps Out With Singer Cameron Winter in Los Angeles Taylor Swift Gives Rare Insight Into Dakota Johnson Friendship Shopbop's LE BOP x Mally K. 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This Viral Korean Relief Cream Soothes, Nourishes & It's on Sale Kim Kardashian and Lewis Hamilton Zoom Ahead With New Date After Coachella How Lamar Odom Felt After Khloe Kardashian's Comments About His Dad The Chicest Rain Boots That Will Help You Stay Dry During April Showers—From $26 Inside Kristi Yamaguchi's Private World After Her Divorce From Bret Hedican Allison Williams Reacts to Girls Costar Christopher Abbott Expecting Baby With Aubrey Plaza Miss Congeniality’s Benjamin Bratt Details What Sandra Bullock Was Really Like on Set What Ashley Tisdale Texted Meghan Trainor After "Toxic" Mom Group Drama According to a Stylist, Jelly Shoes Are the Unexpected Trend to Try—Here’s How Billy Crystal Tears Up While Detailing Final Conversation With Rob Reiner The Pitt’s Patrick Ball Has Hilarious Reaction to More Potential Cast Changes Erin Andrews Shares Why She Believes Her Body Can Handle Another Round of IVF Lena Dunham Says Allison Mack Invited Her to a NXIVM Meeting After Girls Audition Old Navy x Christopher John Rogers' Collaboration Is a Colorful Maximalist Dream for Your Closet Mark Wahlberg Reacts to Skepticism of His 4 A.M. Workout Routine Find Out the Love Is Blind and Vanderpump Rules Stars Joining Perfect Match Season 4 This Viral Peel-Off Face Mask Gives You Instant Glass Skin & It’s on Sale (Along With the Entire Brand) Khloe Kardashian Calls Out Lamar Odom for Saying He Married Her for Fame Mother’s Day Gifts So Good, They’ll Even Impress the Mom Who Has Everything Why Brooks Nader Isn’t Getting Cosmetic Procedures “for Quite a While” RHOBH's Kyle Richards, Dorit Kemsley Tear Each Other to Shreds in Shocking Reunion Preview NBA Star Tyrese Haliburton Details “Miserable” Face Shingles Diagnosis Olivia Culpo Confesses the Way She Bribes Christian McCaffrey to Make Content With Her Why Taylor Swift Fans Think Lena Dunham Inspired This Tortured Poets Lyric Selena Gomez, Demi Lovato Reunite Publicly for First Time in Nearly 10 Years You Will Love All of Chrissy Teigen and John Legend's Sweet Family Photos Kim Kardashian's Next Career Move on Broadway Revealed Kendra Wilkinson’s New Photo With Daughter Alijah Proves Their Resemblance Is Uncanny Rosie O’Donnell Reacts to Dancing With the Stars Casting Rumors Where Trust Me: The False Prophet Survivors Nomz Bistline, Moretta Johnson, Julia Johnson & More Are Now Lorenzo Lamas Confirms He’s Dating Heather Locklear Alix Earle Responds to Alex Cooper Calling Her Out Over Feud These Camera-Ready Foundations Offer a Flawless Finish & They’re All on Sale at Sephora Britney Spears' Ex Kevin Federline Reacts to Her Seeking Treatment After DUI Arrest Euphoria Creator Sam Levinson Defends Sydney Sweeney's OnlyFans Storyline After Backlash Lewis Capaldi Reacts to Being Mistaken for Lewis Hamilton on Kim Kardashian Coachella Date Viral Perfume & Body Care Brand CYKLAR's Rose Scent Is Romantic, Sexy & Perfect for Spring Lena Dunham Makes Rare Comment on Falling Out With Girls' Jenni Konner See Hailey Bieber and Baby Jack Cheer on Justin Bieber at Coachella 2026 My 600-Lb. 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The FDA Approved a New Sunscreen Ingredient for the First Time in 25 Years—Shop These SPF Deals Now
Sofía Viera · 2026-06-19 · via E! Online (US) - Top Stories

U.S. Sunscreen Is Entering a New Era, but These Prime Day SPF Deals Are Here NowE! illustration/SKIN1004, e.l.f. Cosmetics, & Medicube

It's a running joke that American sunscreens aren't as good as European, Asian, or Australian sunscreens. Yet, we might be about to measure up, thanks to this recent development. After 25 years, the FDA cleared bemotrizinol, a chemical filter that international sun protection has used for decades, which protects your skin against both UVA and UVB rays

While there aren't any sunscreens formulated with this new ingredient available for us to buy right now, this is a major step toward making sun protection better in the USA. Thanks to this huge development, we've got sunscreen on the brain.

Now is the time to stock up on sunscreen without spending too much. Just in time for Prime Day, there are plenty of viral SPF lotions, sticks, and oils on sale for up to 20% off. So, keep scrolling to learn more about this new sunscreen filter and shop the best sunscreen deals available on Amazon right now!

What Is Bemotrizinol, the FDA's Newly Approved Sunscreen Ingredient?

The Food and Drug Administration (FDA) recently approved bemotrizinol, also known as BEMT, for use in over-the-counter sunscreens. It's the first new sunscreen active ingredient approved in the United States in more than 25 years.

Bemotrizinol is a broad-spectrum UV filter that helps protect skin from both UVA and UVB rays. It's also highly photostable, meaning it doesn't break down as quickly when exposed to sunlight. Because of those qualities, the ingredient has been widely used in sunscreen formulas across Europe, Asia, and Australia for years. While many U.S. sunscreens already offer broad-spectrum protection, American brands have had access to a much smaller toolbox of approved UV filters than their international counterparts.

Bemotrizinol gives formulators another option for creating lightweight, effective sunscreens with strong UV protection. That's why sunscreen experts see this approval as such a significant milestone. Consumers won't find bemotrizinol-based sunscreens on U.S. shelves just yet, but the decision could pave the way for a new generation of sunscreen formulas in the years ahead.

When Can Americans Buy Sunscreens With Bemotrizinol?

It might take a while for us to see bemotrizinol-filled sunscreens on our store shelves. The FDA is exclusively limited to a single manufacturer, PARSOL Shield, for 18 months. Afterwards, the filter is free to use for everyone, regardless of the manufacturer. 

It's not as easy as selling international-made sunscreen here, either. While bemotrizinol was cleared, these sunscreens from Europe, Asia, and Australia have other filters and ingredients that haven't been approved by the FDA yet. In other words, we will have to wait for brands to reformulate or make new products with this filter. We predict these new formulas will start to launch next spring or summer

Viral Sunscreens on Sale for Early Prime Day

ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45

Protect your skin with this fan-favorite SPF 45 Korean sunscreen that promises to be hydrating, lightweight, and soothing with zero white cast. 

Medicube No Cast Just Glow Collagen Sunscreen

Did you know this viral, celeb-loved Korean brand have a SPF 50 sunscreen of its own? It delivers healither-looking skin that feels lightweight and blends effortlessly with makeup.

e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50

Infused with sunflower seed oil and bisabolol, this sunscreen stick by e.l.f. Cosmetics (the iconic affordable brand that always goes viral) promises SPF 50 protection that won't clog pores. 

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV

This Korean sunscreen features a watery texture and a formula rich in soothing, deeply hydrating ingredients like Hyaluronic Acid and Centella Asiatica Extract.

COSRX Vitamin E Sunscreen for Oily Skin SPF 50

This sunscreen is formulated with SPF 50, Vitamin E, cacao, and cotton to protect, strengthen, fight against aging, and help relieve redness for your skin. 

innisfree Daily UV Defense SPF 50+

This K-beauty SPF offers advanced UVA protection and has a lightweight formula that leaves you glowing. Ideal for daily wear under makeup, it's formulated with sunflower oil, green tea, and cica.

dearcloud Sunny Defense Sunscreen Stick SPF 50+

This Korean sunscreen stick is infused with SPF 50, hyaluronic acid, cica, and allantoin that promise to protect against UVA and UVB rays, while smoothing, hydrating, and soothing your skin. 

Vacation Chardonnay Oil SPF 30 Sunscreen Oil Set

This set includes two travel-friedly bottles of the Vacation Chardonnay Oil, which delivers protection, shine, and hydration with its blend of Chardonnay Grapseed oil, Marula oil, passion fruit seed oil, jojoba oil, shea oil, Vitamin E, and bisabolol.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.